Digital Marketing 101

Who This Website Is For...

This website is for entrepreneurs, small business owners, and absolute beginners who have no idea how to use Digital Marketing in their business and feel overwhelmed by terms like “SEO,” “CTR,” or “algorithm.”

If you’ve ever wondered how to turn social media followers into customers, make your website appear on Google, or run ads without blowing your budget—you’re in the right place.

We’re here to strip away the jargon, break down complex concepts into plain English, and give you actionable steps to harness digital marketing for growth. No tech expertise required.

Whether you’re launching a side hustle or scaling a local business, consider this your go-to guide for clarity, confidence, and real-world results.

How We Do This

Every week we upload a new Blog Post explaining a particular type or style of Digital Marketing.

Our blog breaks down digital marketing into easy-to-follow strategies you can use right away to attract more customers and boost sales.

Ready to start learning? Click the 'Blog' button at the top right and dive into our latest posts!

It's that simple

Have a question? Let us know! We might feature your topic in our next blog post."

What Our Clients Say

Deborah Hunter - Partnerships & Communications Lead - Age UK

"Scott has an enthusiasm which leads to fantastic results and improved the digital marketing strategy we worked on, no end.

Scott's experience and knowledge of available software means he gets the best results whilst generously sharing his skills.

I look forward to the next project we will be working on in the near future".

Alexandra Sporidou - St John’s Community Centre, Manchester

"Insightful meets savvy is how I describe Scott. I had the pleasure of knowing him in different capacities but in his role as a digital marketing consultant for the charity I worked, he was second to none.

We needed help with our digital presence. Scott was quick to understand the charity’s purpose and strategy as well as the challenges we faced in terms of limited digital assets and skills.

His advice cut through to the heart of our needs and gave us sound guidance on brand, website design to engage our audience and useful tips on content writing and SEO.

Scott’s empathy, generosity and digital marketing expertise left a legacy and his heartening nature a joy working with him.

If you are considering working with Scott as an employee or consultant, I couldn’t recommend the experience more highly."

Paola Guantero - Digital Marketing Support - Reach Local Australia

"Scott is one of the most dedicated professionals I’ve worked with. He goes out of this way to help others and his expertise in digital marketing helped us come up with great solutions for our shared clients.

It was a pleasure working and collaborating with Scott on a daily basis.

I would to work with him again in the future, he is an asset to any organisation"!

"If your marketing feels complicated, you’re focusing on the wrong things"

Marketing is only about two things.

✅ Knowing your business
✅ Knowing your customers

That’s it.

And once you understand these, you can grow faster—without wasting time on the latest software, social media tricks, or buzzwords that don’t work.

Hi, I’m Scott Merrick. For 10+ years, I’ve shown business owners like you how to market smarter, not harder.

The truth? Marketing is simple when you focus on what works.

With 20+ years studying human behaviour and marketing science, I’ve built a proven system that helps you speak directly to what your customers want—so they buy, stay loyal, and tell their friends.

💡 Backed by decades of marketing science and human psychology, my strategies get you real results: That means more customers, more sales & more loyalty.

Here’s how we’ll do it:
1️⃣ Reach more of the right people in less time...
2️⃣ Build trust so they keep coming back...
3️⃣ Turn happy customers into raving fans who bring in more business

📅 Want to see how this would work for you?
Book a free strategy session today and let’s map out a simple way to grow your business.

👉 Message me on LinkedIn, call 0425 466 289, or hit the Contact Form below.

Don't wait - your competitors aren't...

Scott Merrick

Contact Us